Return to Brochure/Newsletter Index

Client: Genentech Year: 2002 Project: Genentech Solid Tumors Investigators' Meeting This concept design was somewhat difficult. The meeting highlighted three drugs with a different color used for each drug, and each needed to be represented on the cover. I decided to use a blend of the three brand colors in the sidebar on the cover. The bright red text was used to draw the readers attention immediately to the title. The inside of the brochure was plain, with the different drug colors highlighting their specific areas. This was a 4-color process brochure with a spot varnish on the cover.