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Client: Schering-Plough Pharmaceuticals Year: 2001 Conference Meeting: European Respiratory Society Congress For this meeting, I was asked to develop six different concepts, which would be narrowed down to three. Playing off the tagline "Patient Adherence: Driver of Success," I developed this approved layout with a racing car theme, which also suited the European fascination with auto racing. This was a 4-color process brochure. Accompanying pieces included an invitation, promotional signage, name tags, and table tent cards.