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Client: Schering-Plough Pharmaceuticals
Year: 2002
Conference Meeting: European Respiratory Society Congress

This concept had to be developed in one day. There was no time to give the client options...I had to come up with one design that resembled the "Keeping Asthma Therapy Simple" concept (see first brochure listed on brochure main page) but was also different enough that the attendees did not confuse the two. The pressure was on, but the client loved the design and the show was very successful.

This was a 4-color process brochure. Accompanying materials included an invitation, promotional signage, name tags, and table tent cards.